Email privacy glossary
Short, plain definitions of the terms you’ll meet when protecting your email address.
- Email alias
- Masked email
- Email masking
- Burner email
- Email forwarding
- Destination address
- Random alias
- Custom alias
- Plus addressing
- Catch-all address
- Stopped alias
- Safety window
- Handle quarantine
- Alias recycling
- Account takeover
- Credential stuffing
- Data breach
- Hard bounce
- Tracking pixel
- SPF, DKIM and DMARC
- Phishing
- Email alias
An additional email address that forwards messages to an existing inbox. People use aliases to keep their main address private or to separate different kinds of mail.
- Masked email
An alias created specifically to hide your real address from the sender. Also called an email mask. Every Hskky alias is a masked email.
- Email masking
The practice of giving out masked emails instead of your real address, so you can stop or replace them without changing the address your contacts and accounts rely on.
- Burner email
A temporary, often public inbox that expires after minutes or hours. Useful for one-off codes, but unreliable for accounts you need to keep, and frequently blocked by websites. Also called a disposable or temporary email.
- Email forwarding
Automatically passing a message received at one address on to another. Forwarding is how an alias delivers mail to your real inbox.
- Destination address
The real inbox an alias forwards to. Hskky asks you to verify each destination address so mail can only be forwarded to inboxes you control.
- Random alias
An alias made of generated characters, such as a short string of letters and numbers. Random aliases reveal nothing about you.
- Custom alias
An alias whose name you choose. On Hskky Plus, custom names need at least six characters and can use lowercase letters, numbers, periods and hyphens.
- Plus addressing
A feature of some providers where adding a tag after a plus sign creates a variant of your address. It helps with filtering, but it still exposes your real address, and spammers can remove the tag.
- Catch-all address
A setting that delivers mail sent to any name at a domain into one inbox. It’s convenient on your own domain but attracts spam aimed at guessed names.
- Stopped alias
An alias you’ve switched off. On Hskky, forwarding stops immediately and the alias can be reactivated during its two-month safety window.
- Safety window
The two months after an alias is stopped, during which mail isn’t delivered but the alias can be reactivated. After the window, the alias is removed.
- Handle quarantine
Keeping a deleted address permanently out of circulation so no one else can register it. Hskky quarantines every deleted custom name to prevent account takeover through password resets.
- Alias recycling
Reissuing a deleted address to a new person. It’s risky because the new owner may receive password resets and private mail meant for the old one.
- Account takeover
When someone gains control of your account, often by requesting a password reset to an email address they control or have access to.
- Credential stuffing
An attack where email and password pairs leaked from one site are tried automatically on many others. Unique aliases make these lists far less useful to attackers.
- Data breach
An incident in which a company’s customer data, often including email addresses, is exposed or stolen. Breached addresses commonly end up on spam and phishing lists.
- Hard bounce
A permanent delivery failure returned to the sender, such as “550 user not found”. It tells the sender the address can’t receive mail.
- Tracking pixel
A tiny invisible image in an email that reports when, and sometimes where, a message was opened.
- SPF, DKIM and DMARC
Email authentication standards that help receiving servers check a message really came from the domain it claims to be from. Forwarding services rely on them to keep mail out of spam folders.
- Phishing
Messages that impersonate a trusted company or person to trick you into giving up passwords, payment details or access. Phishing campaigns often target addresses from data breaches.
Give websites an alias, not your inbox.
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